Sexual diseases, casual liaisons, law suits and .. recruitment????
I am just as surprised as you, but there is a link!!
Tinder launched in 2012 and in its very short existence has been implicated as a major cause of an increase in sexual diseases, faced (and continues to face) an internal sexual harassment lawsuit amongst senior executives and founders, and is subsequently linked to the death of a young woman. Now Tinder is predicted to enter my world…. (Insert sarcasm here) Grreeeaaatt!
For those of you who don't know, Tinder is a dating application with a reputation for creating casual hook ups and brief encounters with strangers in your geographical location. A regional newspaper article predicting the trends for 2015 speculates that it won’t be long until Tinder for recruitment disrupts the market. This definitely piqued my interests, what does this mean?
Assuming the author wasn’t insinuating interviews become casual liaisons, I took from it that similar to Tinder users who are always connected, constantly looking, have a casual approach to life and fear of commitment, this was going to be how the future of employment evolved.
So do I believe the Tinder Strategy will influence the recruitment industry? Ahh you betcha I do!
Newer generations suffer from a fear of missing out (referred to by said generation as FOMO), and this means they are constantly engaged with the changing job market looking at opportunities to experience new and different. That is right, always looking! And to add to that, candidates don’t even have to be active, with social media opportunities shoved in their face literally each second.
With such a transient future ahead for business owners, you need to either harness the short term potential of candidates and accept this fate (which is not a bad thing) or strategize to ensure you are satisfying your people well enough to stop their wandering eye.
This poses the question, with less of a focus on commitment and more on experiences – does the infamous job hopper now become a more attractive option?